Summer 2024 presented many new trends in the world of beach fashion. In the past season, designers paid special attention not only to appearance, but also to comfort, eco-friendly materials and convenience. Let’s take a look at the most striking trends that defined the style on the beaches this summer.
The return of retro: vintage chic on the beach
In the summer of 2024, vintage style was at the peak of popularity, especially swimming costume models in the spirit of the 50s and 60s. High waists, thigh-high swimwear and retro prints caught the eye on the beaches. Swimming costumes with floral patterns, peas or stripes added a touch of romance and charm to the images.
Retro accessories and bright colours of swimming costumes
Many fashionistas chose one-piece swimming costumes with deep cut-outs on the back or classic bikinis, complementing them with retro accessories: straw hats, glasses with large round lenses and headscarves. Bright colours such as lemon, coral and deep green became the hallmarks of this style.
Ecomodas: natural materials and an informed approach
Beach fashion trends for summer 2024 supported the idea of eco-friendliness. More and more brands launched swimwear and accessories made from recycled materials and fabrics, minimising harm to the environment. Eco-friendly swimwear made from bio-based materials such as organic cotton, linen and recycled polyester became the choice of many fashionistas.
Simple shapes and eco-friendly accessories
This trend also included minimalism in design: simple shapes, no excessive embellishments and prints. It allowed to emphasise the beauty of the material itself and the naturalness of the image. Natural bags and hats made of raffia and straw became mandatory accessories for those who followed this style.
Brightly coloured swimwear and bold combinations
The summer season of 2024 was remembered for bold experiments with colours. The beaches were dominated by bright and saturated shades such as neon pink, bright orange, deep blue and lime green. These colours were eye-catching and emphasised individuality.
Colour-blocking as a way to stand out
One of the key trends was colour-blocking. Contrasting combinations in the same outfit created dynamic and fresh looks. Many people chose swimming costumes where the top was one colour and the bottom was another, such as bright yellow and deep blue. This trend allowed to create memorable and unique images.
Technological fabrics and comfortable swimming costume models
In 2024, swimwear made of technological fabrics dominated the beaches. Quick-drying materials, UV protection and breathability of the skin made these swimming costumes not only fashionable but also practical.
Innovative technologies and figure correction
Swimming costumes with innovative technologies provided maximum comfort: anti-fading, chlorine and salt water resistance were important features. In addition, models with a corrective effect were popular, emphasising the figure and ensuring comfort throughout the day.
Summer 2024 results: fashion dictates comfort
Beach fashion for summer 2024 combined style and functionality, brightness and eco-friendliness. Designers offered many interesting solutions that suited different body types and allowed every woman to feel confident on the beach. Whether you prefer classic swimwear, bright colours or eco-materials, this season provided a wide range of choices to create the perfect summer look.
Summer 2024 was the season when fashion moved away from over-fashion and emphasised comfort and practicality, reflecting a modern approach to lifestyle. Fashion reminded us that summer is a time to savour every moment, whether it be sunbathing by the sea or active water activities.