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How to choose a watch: tips, trends and the best brands

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A watch tells more about you than any other accessory: it can be a status symbol, an expression of personality or just a handy tool for keeping track of time. That’s why buying one is a way to tell your story.

What do I need to know when buying a watch?

Fittings and materials

Watches come in mechanical, quartz and smart watches. Mechanical watches, in turn, are divided into automatic and manually wound. Mechanical watches are considered the pinnacle of watchmaking craftsmanship. They require regular winding, but attract with their precision and craftsmanship. Quartz watches run on batteries, they are less expensive and require less maintenance, but their accuracy and durability are also high. ‘Smart’ watches are the latest generation that combines the functions of a watch and a gadget.

Watch cases are made from a variety of materials, from stainless steel to gold, titanium and even ceramic. The choice of material affects the weight, durability and appearance of the watch. Straps also come in a variety of materials, such as leather, metal, silicone or textile. Leather straps give a classic look, metal straps are more durable, and silicone or textile straps are suitable for sporty and active people.

Watch functions

If you plan to wear the watch while swimming or water sports, choose models with a high degree of water resistance. For example, a 100 metre (10 ATM) water-resistant watch is suitable for swimming, while a 200 metre (20 ATM) or more water-resistant watch is better for diving.

Watches can have various additional functions such as a chronograph, calendar, moon phase indicator, alarm clock and even GPS navigation. Decide what features you need.

Popular watch brands and their differences

Rolex

This brand is associated with luxury and prestige. Rolex watches are made from the finest materials. Each model is carefully crafted and assembled by hand, making them not only durable but also unique.

Omega

Known for its involvement in space missions and its official status as the timekeeper of the Olympic Games, Omega combines high precision and elegant design. Omega uses innovative materials such as ceramic and titanium in its watches and equips them with anti-reflective glass.

Casio

The Japanese brand Casio offers a wide range of models – from classic to sporty and ‘smart’. Casio watches are characterised by their affordable price and multifunctionality, which makes them popular among active people and young people.

Tag Heuer

This Swiss brand is known for its sporty models and motorsport watches. Tag Heuer offers precision chronographs that can measure time to within 1/1000th of a second.

Apple Watch

‘The Apple Watch smart watch has been a breakthrough in the world of wearable gadgets. They offer a multitude of features, from health and fitness monitoring to receiving calls and sending messages.

The right watch can be your faithful companion for years to come. Remember that a watch is an extension of your style. Take your time and you’re sure to find the model that will be your perfect accessory.