Haberdashery

The high versatility of mannequins

Mannequins have long been more than just silent companions in retail stores. They have become an essential tool for presenting products in an appealing and effective way. Whether in fashion boutiques, jewelry stores, sports stores or department stores, mannequins play a crucial role in attracting the attention of potential customers and encouraging identification with the products on display.

Different types of mannequins

Mannequins come in a variety of styles, including male, female, child, and abstract models. Each type has its own role and can be targeted depending on the product and target audience. Male mannequins add a masculine touch to a presentation, while female mannequins emphasize elegance and style. Children's mannequins are ideal for presenting children's fashion or toys in an appealing way. Abstract mannequins offer a modern and artistic presentation, which are especially suitable for revolutionary brands that want to express something new and special with their products.

How mannequins create an emotional connection

The store window is the stage on which the art of staging can make its full impact. Placing mannequins in different poses and gestures can tell stories and create emotional connections with customers. A mannequin in an active sports pose can capture the energy of sportswear, while a stylishly dressed mannequin can spark customers' imaginations for special occasions. So the right staging not only creates visual interest, but can also create a bond between the customer and the product.

How mannequins influence the purchase decision

The presence of mannequins can have a significant impact on the customer's shopping experience. Studies have shown that customers can better identify with products when they are presented by mannequins that resemble their own body shape. In addition, mannequins in realistic poses and outfits can convey the feeling of life associated with a product, arousing emotions that can positively influence the purchase decision.